Corporate signage can be one of the first things people notice when they approach a business. Whether it’s a billboard above a popular intersection or a storefront sign made to entice visitors, your signage will help shape the ways people perceive your business and brand.
High-quality signage that combines practical design with distinctive branding will convey a sense of professionalism and credibility to viewers. We’re going to explore how using signage that stands out from the crowd can make a significant difference for your business.
Why Is Eye-Catching Corporate Signage Important?
Your signage isn’t just a way to display your company name; it should be seen as an extension of your entire brand.
From basic window displays to semi-permanent wall graphics, all of your signage will contribute to how your brand is perceived.
Corporate signage should enhance brand recognition by having consistency across all types of signs. This can enhance brand recognition, which has been shown to build trust.
Consistency and quality in signage can also communicate a sense of professionalism. It’s not enough to have attention-grabbing signage that is clearly connected to your brand; it also needs to be durable and high-resolution.
Remember, signage can act as a 24/7 advertisement for your business and brand. Anything that looks boring, faded, tattered, or of low quality is going to reflect poorly on your company, products, services, and anything else connected to your brand.
How Can You Create Effective Signage?
The following are just some of the ways you can create corporate signage that effectively stands out from the crowd.
Make the Design Unique to Your Brand
To ensure your corporate signage stands out from the crowd, every design choice must be intentional.
Fonts, typography, colour choices, and any other design element should be reflective of your branding. Consistency is essential in any branded material.
Even the type of signage you choose should be relevant, as it’ll be seen as a reflection on your brand. If you’re a homebuilder or construction company, branded construction hoardings might make more sense than vinyl banners.
It’s also essential to use space wisely. Cluttered and confusing signage may catch the eye, but it will be off-putting to potential customers. You want people to be able to comprehend what the sign says and its purpose with just a glance.
The world is crowded with advertisements, so you only have a second or two to grab someone’s attention and communicate your message.
Durability and Material Quality Matter
Think of your corporate signage as an investment, rather than something temporary and disposable. Not only can high-quality signage be used repeatedly, saving you money and effort, but crisp and legible signs will reflect positively on your brand.
Poor-quality materials will fade, warp and deteriorate, which can send a message of carelessness.
Choosing signage that is printed in high-resolution on materials that last shows you care, which is something any customer or client wants to think about a company they do business with.
Make the Most of Your Space
Get creative with how you introduce signage into your business. Rather than having blank walls and windows, think of them as canvases you can use to display your brand and set it apart from the competition.
Signage can transform an environment into a more engaging space while also serving a functional purpose. Wall and floor graphics can subtly guide visitors where you want them to go, while wall graphics and printed murals can give a space a more modern and hip vibe.
Every surface inside and outside your business can be seen as an opportunity to stand out and communicate the information you want visitors to understand.
Trust Carbon Graphics Group for Your Corporate Signage
For over 40 years, Carbon Graphics Group has helped businesses across Western Canada elevate their branding through impactful corporate signage.
With state-of-the-art printing technology and the experience of a skilled design team, we can transform your business with effective and eye-catching graphics and signage. With a vast range of options for printed materials, we can also create cohesion between your signage and other branded materials.
Ready to transform your space and stand out from the crowd with professionally printed signage? Make the call today.
