When designed the right way, promotional banners can help to captivate your target market and solidify your overall brand image. On the other hand, low-quality promotional materials can go unnoticed at best or diminish the overall appeal of your business at worst.
Today, we will highlight seven important tips that can be used to create compelling promotional banners. These expert tips can provide valuable insight that can be used when designing just about any marketing material.
If you are ready to create memorable and effective promotional banners, you have come to the right place.
The Top Seven Tips for Creating Effective Promotional
Banners
1. Be Consistent with Your Branding
When it comes to effective marketing, consistency is essential. While you can certainly make a statement, maintaining consistency helps solidify brand awareness. Stick to fonts and colour schemes that match the branding on your business cards, window graphics, computer accessories, trade show displays, wall graphics, and other related products.
While you can certainly get creative, having some elements of your traditional branding incorporated into the banners and signage will help people associate them with your business or organization.
2. Avoid Overcrowding the Space
If your custom printed banner is too busy, it will be off-putting and confusing. Your promotional banners should be eye-catching and aesthetically pleasing rather than chaotic and cluttered. In some cases, less can be more. Display the message you are looking to convey while trimming the unnecessary information. In other words, keep it simple!
3. Have a Clear Focal Point
Whether you are creating a promotional banner or a digital advertisement for a special event, you want the design of your marketing material to draw the eye to a specific point naturally. In advertising, this area is known as your focal point.
This area should reflect the primary goal of your promotional banner. If you are creating the banner to promote your brand, this part should feature your logo. If, on the other hand, you are hoping to make prospective customers aware of a sale or product, it should be displayed in the focal point.
Use bright, bold colours to draw the eyes to the focal point. Minimalist, unfocused images that encircle a high-resolution point are another way you can create an effective focal point. Do not be afraid to incorporate blank space into the graphic design of your personalized banner. Remember, in some cases, less can be more!
4. Always Feature a Compelling Call to Action
Having a strong call to action is not just for digital advertisements. Creating a sense of urgency and making the viewer want to take action will help improve the effectiveness of your promotional banner.
Whether you are promoting a specific product, a special offer, a special event, a website, or even just the location of your business, highlighting this information in a visually appealing and compelling way is important.
5. Stand Apart from Your Competition and the Surroundings
You want to ensure that all promotional banners resonate with your target market more than those created by the competition. Keep it relevant to your brand, but try to have a graphic design that is more eye-catching than anything your competition is putting out there.
The promotional banner should also stand out from its surroundings. Remember, the overarching purpose of any effective promotional banner is to capture the attention of anyone who walks by it.
If, for example, you are planning to hang a series of promotional banners on a brick wall, avoid using excessive amounts of orange, brown, and red colours. Instead, use a contrasting colour to help your custom banner pop out from the wall behind them.
6. Make Your Banner Readable from a Distance
If your banner is featuring text, you want to make sure that viewers can actually read it, even if they are standing far away. Making the text small and unreadable will only reduce the effectiveness of your banner as a marketing tool.
Generally, most designers will tell you that letters must be at least 10 inches (25 cm) in height to be readable from 100 feet (30 meters) away. This is often presented in the form of the letter visibility chart. If your promotional banner features minimal text, you should also remember that the products and images it depicts should also be visible from a distance.
If you plan on hanging your promotional banner at a significant height or in any other location where viewers will not be able to get close, you should also make sure that the banner itself is large enough to be visible.
7. Always Print Your Promotional Banners in High-Resolution
You want to ensure your promotional custom banner is not distorted, pixelated, or blurry. Not only does this make it more difficult for viewers to understand what the banner depicts, but it can also reflect poorly upon your business or organization’s standards.
When it comes to marketing, you need to remember that everything you distribute and display reflects your business. High-resolution printing on high-quality materials will always improve the effectiveness of your promotional banners as advertising tools.
Not only should you favour vector files, which can be resized without distorting their quality, but you should always choose a reputable printing company capable of printing high-resolution images to any dimensions.
Trust Carbon Graphics Group for Your Promotional Banners
Now that you know how to create effective promotional banners, you must choose a printing company capable of bringing your visions to life. Carbon Graphics Group specializes in the highest quality commercial printing. We can printstunning promotional banners that draw in new customers and cement your brand as a leader in its industry.
Carbon Graphics Group has been trusted for over 40 years, and the key to our success is our dedication to consistently delivering first-class results. Our highly trained and creative staff can work with you to create a customized solution to your needs.
We can also handle all kinds of digital printing. Whether you need outdoor promotional banners, full-sized billboards, or eye-catching window films, we can create a streamlined series of signs and graphics to transform your business. Not only are our printing standards exceptional, but we always print on high-quality materials suited to your specific needs.
If you would like to know more about what Carbon Graphics Group can do for you, please use the link below to tell us about your project:
Final Words
While there are certain tips and rules of thumb that you should follow when creating a promotional banner, you should not be afraid to get creative. Make your banners have a personal feel that sets your brand apart. Communicate the vital information while remaining aesthetically pleasing and consistent with your branding.
Remember, you want your promotional materials to create a lasting impression on your target market. Rather than sticking to boring designs, create visually striking materials you believe will resonate with viewers!
