While some people think of storefront signs as just a way to mark the location of a business or communicate basic information, like sales and new products, they’re much more than that. When designed correctly, they can be the face of your brand and make a positive impression on potential customers and those who have bought from you in the past.
In this sense, high-quality, well-designed custom storefront signage should be seen as a critical component of your overall branding strategy. With one sign, you can communicate your brand’s identity, values, and professionalism in a way that will intrigue all passersby.
Today, we will explore the importance of investing in well-designed custom storefront signs and explain in detail why they must be visually appealing and printed in high resolution on high-quality materials.
Why Are High-Quality Custom Storefront Signs Important?
No matter what type of business you run, details are incredibly important. Nowhere is this more relevant than when deciding how your physical storefronts will look to the general public. Of course, storefront signage should be able to communicate simple information quickly and effectively, like sale dates and temporary promotions, but this type of signage can also be a more general marketing tool that can either draw customers in or drive them away.
A well-designed sign not only grabs attention but should also convey an overall sense of your brand and business in as little as a passing glance. Think of your storefront signs as the first point of contact between your brand and potential customers or clients. It should intrigue them, convey essential information, and set the overall tone for what your business is all about. Key brand elements, including your logo, colour scheme, and tagline, need to be presented in an eye-catching way.
Whether you run a standard retail store that carries clothing, a restaurant that wants to attract more sidewalk traffic, a health clinic that is looking to expand your base of clients, or you want to present an eye-catching showroom for your construction company, thoughtfully designed storefront signs that are professionally printed can be one of the most effective ways to do so.
The Essential Elements of Well-Designed Custom Storefront Signs
Now that you know why thoughtfully designed storefront signs are so important, let’s learn some of the elements that you should consider. Each will play a role in how effectively the finished sign will attract new customers, enhance your brand’s visibility, and communicate that sense of professionalism that makes the general public trust you.
1. Incorporate Your Brand into the Design
Even if it is just a temporary sign displayed for a single season, the design should reflect your brand’s personality. This means weaving your brand’s colours, fonts, logo, slogans, and all other visual elements into something that is eye-catching and easy to read.
While your custom storefront signs should have a thoughtful design that features all of these elements, it’s also important to ensure that the finished sign has a clean and uncluttered appearance. You want to communicate information effectively while still displaying something that is immediately identifiable as an extension of your brand.
This is where hiring professional designers can be a worthwhile investment. They know how to use space effectively to ensure that all necessary information and elements are included without creating a cluttered and confusing environment.
2. Choose High-Quality Materials
One of the most overlooked requirements of an effective storefront sign is printing on high-quality materials. No matter how aesthetically pleasing the finished sign is, it will not be a successful marketing tool if it cannot withstand long-term exposure to sunlight. Faded and wrinkled signs reflect poorly on the entire business, potentially harming the credibility of your brand. From outdoor banners to storefront signs, all your signage should have a premium look, showing viewers that your brand cares about the details.
3. Include a Clear Message
Aside from having a visually appealing appearance that will last, your custom signs need to communicate information clearly and concisely. Whether it’s a promotional message or simply a window sign that displays your company’s name, you will want to make sure that the sign is easy to understand while being incredibly impactful with as little as a glance.
Just like online ads, you need to ensure that your physical signage's viewers can comprehend the message in as little as a couple of seconds. Numerous studies have shown that the average person only looks at a print ad for 2 to 4 seconds. If they don’t get the message in that limited time, they will move on, and your sign will be ineffective.
Carbon Graphics Group: Your Trusted Signage Partner
Well-made custom storefront signs are incredibly important, so you must select a design and printing service that can deliver stunning and effective results.
Carbon Graphics Group is a leading provider of all-in-one printing services. We specialize in designing and printing signage that gets results. From offering outstanding design services from an experienced and professional design team to using cutting-edge printing technology and sign materials, we can create and deliver signs that will help enhance your brand’s identity while simultaneously communicating essential information to all viewers.
Beyond helping you design and print outstanding custom signage, our comprehensive printing services can also help you transform your storefront in other ways. Carbon Graphics Group can provide diverse printing services, ensuring you get everything you need in one place. From eye-catching floor and window graphics that can direct your customers where you want them to outdoor flags and banners that can draw the attention of distant passersby, we will work with you to find solutions that meet your needs and stay within your exact budget.
Why Carbon Graphics Group?
With decades of experience delivering customized solutions for various industries, we know how to ensure you achieve your storefront vision. From the early design consultations to the final installation phase, we handle everything. Since we use state-of-the-art printing technology and can print on a wide range of materials, we can give your entire storefront a unified and professional image custom-tailored to your unique branding.
If you’re ready to learn how we can help you attract new customers and transform the appearance of your storefront, tell us about your needs today. Let us explain how we can elevate your brand and eliminate the stress of designing and printing effective storefront signage and other printed marketing materials.
