When looking to introduce your brand to the public effectively, you might be disappointed with some conventional options on the market. While television and radio advertisements might seem impressive, you might be less than impressed with the low returns they offer on their incredibly exorbitant prices. 

Luckily, there are plenty of alternative methods of advertising to choose from. If you want to advertise your business and define your brand at an affordable cost, there’s no better option than large format printing.

What Is Large Format Printing?

Large format printing, also known as wide format or grand format printing, is a common type of printing popular for advertising purposes. It’s commonly used to make advertisement materials like murals, banners, posters, and wallpapers. 

Large format printing is popular with businesses due to the cheap cost of production and results that truly pay for themselves. The savings are especially apparent when you print in bulk since the price per piece tends to decrease as you purchase more due to the fixed design cost.

There are plenty of reasons why large format printing is a preferable option. Because the banners, murals, and other displays produced by large format printing are so large, they’re great for catching attention when placed in high-traffic areas. 

Your larger banner sizes will be better noticed, helping to boost the impact of your printed products and improving the results of associated advertising or sale campaigns. The dimensions and specifications of large format printed pieces are also quite flexible due to the versatility of the wide format printer.

Large format printing offers many benefits compared to traditional advertising options like billboards. It can be just as effective when utilised correctly while available for a significantly lower budget. Some of the most common and effective utilization of large format prints include car wraps, banners, and window stickers.

• Car wraps are great since they can get thousands of impressions around town as your workers go about their day.
• Banners can be placed indoors and outdoors, perfect for seasonal and temporary offerings like a special sale or holiday product.
• Window stickers can attract and invite passersby, all while offering important information about your business in large print.

What Can I Print With Large Format Printing?

A few of the products most commonly printed using wide format printers include:

• Wall graphics or stickers. These are excellent for decorating your walls with a mural or advertising your services to the world by adding a sticker to your storefront window. Wall graphics are durable, can be produced from various materials like sticker paper and vinyl, and can easily be repositioned.
• Posters. Posters are great for indoor and outdoor use, whether you intend to decorate your walls or advertise a new sale. They’re resistant to most wear and tear and are great for temporary displays due to their cheap cost of production.
• Vinyl banners. These are the ideal solution for outdoor use, being incredibly resistant to even the harshest weather conditions. They are also great if you need a temporary or seasonal display.
• Canvas. If you want to add an artistic touch to your business or property, there’s no better option than a vivid printed canvas. Depending on your preferences, you can choose from rolled or wrapped canvas.

Features of Large Format Printing

There are lots of different aspects of your printed product that you can customise, but the exact availability of these customizations will depend on your printer. As you plan your next project, here are some of the best customizations to consider!

• Full colour or black-and-white prints. You can select from various inks to suit your budget, durability expectations, and other aspects of your vision.
• Flexible quantities. Ask about bulk printing prices, whether you want one poster or a hundred.
• Materials. Depending on what you have in mind for your project, many materials can offer different benefits and drawbacks to suit your budget and expectations. Some of the most common materials include mesh, canvas, UV-resistant stock, and vinyl.
• Display features like frames, stands, protective enclosures, or grommets for hanging
• Finishing touches such as lamination or protective coating

Depending on what you intend to use your printed product for, there’s also a variety of formats you can ask about, including professional business signs, canvas art, business directories, vehicle wraps or car wraps, murals, window graphics, vinyl banners, window lettering, mesh banners, wall graphics and stickers, and window stickers.

How Are Large Format Pieces Printed?

The process of large format printing starts with the design. Many printers offer an in-house design printing service to create advertising materials, while others prefer to produce their designs. Regardless, once an adequate quality file is ready, it’s sent to the printer, and they determine the specifications to run it through a large format printer.

Like digital printing, large format printing uses nozzles inside the printer that directly applies ink onto the material. The main difference is that large format printers are constructed to use huge-width rolls of paper or printing material. The large format printers use CMYK (Cyan, Magenta, Yellow, Black) colour combinations to produce a full range of vivid colour in each print.

Due to the quality construction of the printer and the proven methodology of ink printing, the printed banners or other products are fast to produce and come out with an excellent standard of quality. You can also use aqueous or water-based ink solutions, duller in colour but fade-resistant and better for withstanding harsh weather conditions.

Where Can I Get Large Format Prints?

If you want to get custom large format prints made for your business, you’ll be happy to know that finding a reputable local printer is straightforward. Once you’ve determined what you’re looking for, it’s as simple as typing it into Google and finding the vendor you determine to have the best prices, products, and reviews.

At Carbon Graphics Group, we offer skilled project coordination to help you make the most of our large format printing services. Whether you intend to stay involved through every step or take a hands-off stress-free approach, you’ll be delighted with your large format prints and the incredible benefits they offer your business. 

If you’re ready to see these benefits for yourself, call one of our experienced team members today, and we’ll help you make your idea into reality.